Applying the “Summer bodies are made in Winter’ principle, the #SWITCHOver was a 3 month long campaign designed to attract, motivate and retain clients. A once-off fee, a newly formed habit, a healthy dose of discipline and self-love and a large number of new clients.


This was followed up with #MadeOnThePlayground where everyone who participated in the 92-day challenge was photographed and given the praise they deserve all over social media, further cementing their loyal business.