Southern Comfort

Our job was to add a newness to a widely known international brand, maintaining the integrity of the brand while capturing the various interpretations of the “spirit of the south” across the globe.

We collaborated with bartenders across the globe, all of whom had created cocktails for the various international Southern Comfort branches. They shared their recipes with us, which we designed and illustrated with an old-school New Orleans feel and a double Southern hospitality on the rocks.