Nolands, who pride themselves on not being an ordinary auditing firm, needed a way to entice graduates and students to sign up during their varsity visits. To speak to the younger generation we blended a traditional medium with a more contemporary one – a brochure and social media.
The brochure was filled with information about the company – pretty standard. There was also a QR code which, once scanned, would lead to a Facebook group with more information and support.