The world’s trendiest Scotch believes that there are no rules or regulations to whisky-drinking: on the rocks, neat, splash of water, a dash of soda, or in a cocktail. No judgement! It was our job to convey the brand’s personality and cheeky attitude in our social media communications.
Combining photography and illustration, we set out to educate our audience, nay, troop, on some of the more delicious whisky cocktails mixed by some of Cape Town’s finest bartenders.