Monkey Shoulder

A Scotch unlike any other with a cheek matched only by their sass, conveying a brand personality worthy of the title ‘world’s trendiest Scotch’ was the mission.

We created various visual profiles (designed to be coasters) to personify the way whisky is enjoyed, communicating the brand message: there is no right or wrong ‘way to whisky’, all that matters is ‘you and your enjoyment’