Cobra Launch

With the aim of positioning Cobra Car Hire as a unique brand cornering a niche market, we were to conceptualise, direct and shoot a world-class promotional video, immediately launching the brand to the top of its space.

Gathering AVA, our collaborative production team, their toys and a pair of Cobras we hit the road. We steered the cars around the city and ventured into beautiful natural landscapes, capturing stunning footage as we went and creating a simulation of what it would be like to commandeer a Cobra for a day. Buckle up before you click play.