ATK Shack

ATK Shack, a top tier esports and gaming lounge, approached us to design their corporate identity and logo mark.


We drew influence from the bold Blade Runner font and combined futuristic, sci-fi and 80s synth culture to create the brand identity and a type strong enough to act as a logo mark. While the design is based on old school gaming culture, we used strong lines and sharp shapes to maintain a professionalism.