Josie Eveleigh, radio host and TV presenter, was running a summer campaign which documented the most exhilarating to-dos around Cape Town. If driving a Cobra around the Atlantic seaboard isn’t on the top of that list, then we don’t know what is.


She jumped into our ride and took over our Instagram account. Couple that with some hot giveaways and stupidly easy entry mechanics and you’ve got yourself a successful online influencer campaign.